As any business owner knows, conversion rates are essential for success. A high conversion rate means that more people are completing the desired action, in this case, contacting you. When it comes to swimming pool websites, there are a few key ways to increase conversion rates, and in this article, we'll go in depth on what you can do to increase your contact conversion rates. If you execute on this advice well, you could see 15% - 90% increase in conversions as we've seen and proven with our swimming pool client.
If you're curious to how we increased conversion rates for our swimming pool client, check out our case study here.
It can be tough to keep up with the competition in today's market, especially when it comes to swimming pool websites. If you're looking for ways to increase contact conversion rates, here are a few reasons why you might want to consider it:
If you're ready to increase contact conversion rates for your swimming pool website, follow these simple tips:
By following these quick tips, you can significantly increase contact conversion rates for your swimming pool website. Not only will this improve your business's bottom line, but it will also provide your visitors with a better experience on your website.
But... If you really want to step up your game - keep reading.
When it comes to swimming pool websites, one of the main challenges that businesses face is increasing contact conversion rates, because a swimming pool is such a high ticket item. Many people don't know how to persuade visitors to take the desired action since swimming pools come at a high cost, and as a result, they may not be getting the most out of their website. Additionally, many businesses struggle to find ways to offer value in exchange for the visitor's contact information.
A conversion rate is the percentage of visitors who take the desired action on your website. This could be making a purchase, signing up for a newsletter, or downloading a white paper. Why is this important for swimming pool websites? Because if you want to make sure that your website is functioning at its best and providing visitors with an easy way to find the information they need, then you need to increase conversion rates.
There are five call to action to consider:
I call these "high profit" call to actions. Avoid things like "Learn More" or "Follow us". Low profit CTA's like these introduce more steps to take the actual contact action, as some users drop off during the process.
Sometimes something as simple as using bright colours can increase conversion rates by as much as 20% if you aren't doing this already. When people are browsing your website, you need to make sure to make it obvious to them what you want them to do.
Using simple animations like "Jiggle" effects can draw attention to your CTA. If you use it subtly without disruption, you can get more users to pay attention to it. This technique can see a 1% - 4% increase in conversion rates.
Meaning that visitors should be able to see it without scrolling down. This is important because if visitors can't see your CTA, they're not going to know what to do on your website.
If you want to make it as easy as possible for visitors to contact you, then include your email address and contact number within the CTA. This way, they won't have to go searching for it on your website. It should be easy for them. Use something like "Call us Now - +61 122 832 482"
Adding a sense of urgency to your CTAs can help increase conversion rates. This could be something as simple as adding "Call Now" or "Book Your Free Consultation Today" for small 3% - 10% increases in conversion rates. But it can go as far as adding stock/labour limitations, something like "We're 93% booked for pool installations the next 3 months! Call us now to reserve your spot!".
If you want people to be able to click on your CTAs when they're browsing your website on their mobile devices, then you need to make sure that they're big enough. They should have at least 30px padding on each side to make sure they are big enough. The font should be around ~24px for the best clickability.
We've seen this over and over again, with almost every swimming pool company. 95% of them are using photos of their swimming pools, without a story behind it. I applaud the awesome and well build swimming pools, but the selling point gets lost.
Instead of using just empty swimming pool photos, think about your target audience. If you build pools for upper-middle class residential areas, showcase a family having fun in the pool. If your audience is on the upper end, and you're servicing villas, maybe showcase a female model sipping on a coctail.
Images are a great way to grab attention and increase conversion rates. Make sure that the images you're using are relevant to what you're trying to sell and that they tell a story custom to your audience.
If you have happy customers, then make sure to showcase their testimonials on your website. This is social proof that your company is good at what they do, and that others have been happy with your services.
You have a few seconds to make an impression on your website visitors, and if your website is slow, then they're going to leave. Make sure that your website is as fast as possible by compressing images, using a caching plugin, and using a good quality web host.
If you want people to be able to find what they're looking for on your website, then you need to make sure that your website is easy to navigate. This means using clear and concise headings, having a good layout, and using easy to understand navigation menus.
The headings on your website should be clear and concise. They should tell the visitor what they're going to find on that page. For example, if you have a page about swimming pool maintenance, then the heading should say "Swimming Pool Maintenance" and not something like "Keeping Your Pool Clean".
Your website layout should be easy to understand and use. The most important information should be "above the fold" which means that people should be able to see it without scrolling down. And your navigation menus should be easy to find and use.
Your navigation menus should be easy to understand and use. This means using clear and concise headings, having a logical order, and using easy to navigate drop-down menus.
In order for people to give you their contact information, you need to offer them something in return. This could be a free consultation, a free eBook, or a free guide. Something that is valuable and that they can't get elsewhere. By doing this, you're establishing trust and building a relationship with your potential customers.
If you offer a free consultation, then you're giving potential customers the chance to talk to you about their swimming pool needs and wants. This is a great way to establish trust and build a relationship with them. This also provides an opportunity to qualify a prospect and even sell them on your swimming pools right there and then.
If you offer a free guide, then you're giving potential customers valuable information that they can use to make a decision about whether or not they want to buy a swimming pool. This way you're also showing your expertise. On top of that, you're giving free value, and many people will feel a need of reciprocity.
Some ideas for free guides would be:
If you offer a free quote, then you're giving potential customers an opportunity to get an estimate for their own swimming pool. This might be a good way for you to gauge if the prospect is qualified to work with you (in terms of scope of work - pool size, customizations etc...).
While this might be the easiest way to ask for a prospects information, it is also the riskiest of the three options as this gives opportuinity to the prospect to price gauge.
If you want to increase the conversion rate on your swimming pool website, then you need to make sure that your website is easy to navigate, uses clear and concise headings, and has a good layout. You should also offer something in return for contact information, such as a free consultation, guide, or quote. By doing these things, you're establishing trust and building a relationship with your potential customers.
If you have any questions about how to increase the conversion rate on your website, or if you need help with anything else, please feel free to contact me.
Thank you for reading! I hope this was helpful.
If you want your website to generate leads and convert customers, a website with proper strategy can cost $5,000 - $15,000 depending on the depth and amount of content/landing pages you have.
However, if strategy and lead generation isn't as much of a concern, a website redesign to optimise speed and look as well as used experience can cost $3,000 - $5,000.
4-8 weeks depending on the size and scope of the project. If you need your website sooner, we might be able to work out a timeline that works better for you.
A full redesign should be done every 2-3 years, but small changes can be made as needed in between redesigns.
There are a few things you can do to increase the conversion rate on your website, such as:
The best way to ask for a prospect's information will depend on what you're offering in return. If you're offering a free consultation, then you can simply ask for their name, email address, and phone number. If you're offering a free guide, then you might want to consider asking for their name and email address so you can send them the guide. If you're offering a free quote, then you'll likely want to ask for more information, such as their name, address, phone number, and the size of their pool.
Some ideas for free guides would be: