How to increase conversion rates using interactions on your website

June 6, 2022
By:
Szymon Zurek

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Ever wonder how you can increase your conversion rates using interactions on your website? Wonder no more! Let's take a look at some reasons why someone might want to increase their conversion rates with website interactions.

Maybe you're running an online store and you want to increase sales. In that case, you'll want to make sure that you're using website interactions to give your potential customers the best user experience possible. By doing so, you're more likely to convert them into actual paying customers.

Another reason why you might want to increase conversion rates with website interactions is if you're trying to grow your email list. In this case, you'll want to use website interactions

One of the main challenges that people face when it comes to increasing conversion rates with website interactions is figuring out how to make the most of those interactions. A lot of times, people don't know what to do or where to start in order to increase their conversion rates, and overuse animations, overwhelming their visitors.

Another challenge that people face when it comes to website interactions is not understanding when it's appropriate to use an interaction, and how to use it to increase conversion rates.


Why you should use website interactions to increase conversion rates

There are a number of reasons why you should use website interactions to increase your conversion rates.


First, website interactions can help keep the user engaged with your site. By using animations and other types of interactions, you can show the user more content as they scroll down the page. This helps keep them interested in what you have to say and can prevent them from leaving your site prematurely.


Second, website interactions can help create a more premium feel for your site. By using custom animations and illustrations, you can show that you take extra care in your marketing. This can help increase trust with potential customers and make them more likely to buy from you.


Third, website interactions can be used to guide the user through your content. By using guiding interactions, you can help the user understand what they should pay attention to next. This can help increase conversion rates by making sure that the user sees all the important information on your site.


Fourth, website interactions can be used to show more content as the user scrolls down. This can help increase conversion rates by making sure that the user sees all the important information on your site.


Finally, website interactions can be used to add personality to your site. By using custom animations and illustrations, you can show that you take extra care in your marketing. This can help increase trust with potential customers and make them more likely to buy from you.


Overall, website interactions can be a great way to increase conversion rates. By using them, you can keep the user engaged with your site, create a more premium feel for your site, guide the user through your content, show more content as the user scrolls down, and add personality to your site. All of these things can help increase trust with potential customers and make them more likely to buy from you.


How to use website interactions to increase conversion rates

When it comes to increasing conversion rates, website interactions are an important tool to have in your arsenal. By using website interactions, you can create a better user experience for your visitors, which can lead to more conversions.

However, one of the challenges that people face when it comes to website interactions is figuring out how to use them effectively. In this article, we'll give you some tips on how to use website interactions to increase your conversion rates.


Using "Jiggle" animations on call to actions

One way that you can use website interactions to increase your conversion rates is by using "jiggle" animations on your call to actions.

A "jiggle" animation is a small, subtle animation that makes an element move slightly. This type of animation can be used on elements like call to actions, buttons, and links.

Users are used to certain patterns on the web. While this sort of "power point" interaction might seem cheesy, it's all about pattern disruption and doing something unexpected.


Creating a hero interaction

Another way that you can use website interactions to increase your conversion rates is by creating a "hero interaction."

A hero interaction is a big, attention-grabbing interaction that's designed to grab the user's attention and give off a 'WOW' effect.

One example of a hero interaction is an animation of your main brand image/banner. For example, we've designed this website for Sela. When you visit their home page, you will see a 3D animated butterfly flying in to sit on the child. After the animation is done, when you move your mouse around, the sun rays and the sitting child move around independently.


Creating an entire interaction experience using Video Scrubbing

Video scrubbing is a great way to create an entire interaction experience on your website.

Video scrubbing is the act of allowing users to control the playback of a video by scrolling throughout the page. This type of interaction can be used to create an interactive video experience on your website to sell your product.

For example, Apple.com uses video scrubbing techniques to pitch their iPads.


Creating "guide interactions" to help the user follow along

If you want to use website interactions to help increase conversion rates, then you should consider using guiding interactions.

Guiding interactions are designed to help the user understand what they should pay attention to next when reading content.

A great example of a guiding interaction is when you see some sort of process with steps. We've done this on our own website on our process page if you would like to see an example.


Using sliding interactions to show content as you scroll

Sliding interactions are a great way to engage users as they scroll down your page.

This type of interaction allows you to show more content as the user scrolls down, which can help keep them engaged with your site. It also makes your website feel more modern and alive.

It's important to use this type of interaction sparingly, as too much can be overwhelming for the user.


Custom icon/illustration animations and using Lottie files

Custom animations are a great way to increase conversion rates, simply because it shows how much extra care you take into your marketing - thus, to your product and customer relationships.

The main benefit of using custom animations is that they can be used to add personality to your site and make it feel more premium.

Custom animations can be created in After Effects and exported as Lottie files. Lottie files are JSON files that can be used in Web, iOS, Android, and React Native apps. This makes them extremely versatile and easy to use, as well as light weight.


The challenges of increasing conversion rates with website interactions

One of the main challenges is that it can be difficult to create interactions that are both effective and appealing to users. It's also important to make sure that you use website interactions sparingly, as too many can be overwhelming and decrease conversion rates. Finally, you need to make sure that your website is optimised for mobile devices, as many users will be interacting with your site on their phones.

Most website CMS platforms don't have the functionality to support different device interactions. However, using something like Webflow, allows you to control on what device an interaction appears. For example, going back to the Apple.com example, if you visit the website on your mobile device, you will see that the page looks different and doesn't have the main video scrubbing interaction.


How to make the most of website interactions

When used correctly, website interactions can be a powerful tool to help increase conversion rates. Here are a few summarised tips on how to make the most of website interactions:

  • Use custom animations sparingly to add personality and premium feeling to your site
  • Use guiding interactions to help users understand what they should pay attention to next
  • Use sliding interactions to keep users engaged as they scroll down your page
  • Optimise your site for mobile devices to make sure that users can interact with your site no matter what device they are using.

We hope you found these tips on how to use website interactions to increase your conversion rates helpful! If you have any questions or would like help implementing any of these techniques, feel free to reach out to us. We're always happy to help!


FAQ

What is a conversion rate?

A conversion rate is the percentage of people who take a desired action on your website. For example, if you have a website with 100 visitors and 2 of them make a purchase, your conversion rate would be 2%.


What are some common ways to increase conversion rates?

There are many ways to increase conversion rates, but some common techniques include: providing discounts or incentives, using urgency or scarcity tactics, simplifying the user experience, and using social proof.


What are guiding interactions?

Guiding interactions are designed to help the user understand what they should pay attention to next when reading content. A great example of a guiding interaction is when you see some sort of process indicator on a webpage telling you how far along you are in reading an article.


What are sliding interactions?

Sliding interactions are designed to keep the user engaged as they scroll down your page. A good example of a sliding interaction is when a sidebar follows you as you scroll, or when a image changes as you scroll past it.


How can I make sure that my site is optimised for mobile devices?

There are many ways to optimise your site for mobile devices, but some common techniques include: using a responsive design, keeping content short and concise, and using large and easily clickable buttons or links.


What is a responsive design?

A responsive design is a type of web design that allows a website to adapt to the screen size of the device it is being viewed on. This ensures that users have a good experience no matter what device they are using.