How to Maximize Conversions for Your Website Forms

June 3, 2022
By:
Szymon Zurek

INCREASE 
CONVERSIONS
& GET MORE 
CUSTOMERS!

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Conversion rates are important for any website. No matter how much traffic you generate, if your conversion rate is low, you're not going to make much money. One of the best ways to improve your conversion rate is by optimizing your website forms. In this article, we will discuss some tips that will help you get more conversions from your website forms!


Simplify the form

The first thing you want to do is simplify the form. You don't want to ask for too much information from the user. The more fields there are, the less likely someone is to fill out the form. Stick to only asking for the essential information that you need.


Make it easy to use

You also want to make sure that the form is easy to use. This means having a clear and concise design. The form should be easy to navigate and understand. If it's not, people will likely get frustrated and give up on filling it out.


Incentive conversions

Another way to increase conversions is by offering an incentive for filling out the form. This could be a discount, free shipping, or a free ebook. Something that will entice the user to take the time to fill out the form.


Make the form visually appealing

You need to make sure that the form is visually appealing. This means using colours and images that are pleasing to the eye. You don't want to use too many colours or images, as this can be overwhelming. But a few well-placed images can make a big difference in conversion rates.


Add a big phone number above the form

We've seen this to be one of the most effective strategies to increase "Form conversions".

Of course this cannot be done for every business, but if you are in the service industry, and have a call centre to handle your phone calls, this is an easy way to get extra leads, as some people simply hate filling out forms.

We've seen an additional 0.5% increase in phone calls made after adding this to one of our clients websites. This was an easy 20% conversion rate increase.


Add a video next to your form

Adding an explanatory video next to your form can increase conversions by as much as 80%.

This is because it gives the user a better understanding of what they are signing up for, and how your product or service can help them.

This is also a great way to connect with your leads and add a bit more of a personal touch if in the video you have someone talking who is representing your company.


Add social proof to your forms

Social proof is a powerful tool that you can use to increase conversions. This means adding testimonials, reviews, or logos of well-known companies that you have worked with.

Depending on what you're trying to achieve with your form,  you will want to add different types of social proof. For example, if you're trying to increase sign-ups for a free trial, you would want to add testimonials from happy customers.

On the other hand, if this is a form to "sign up for a free beta" of your new software, you might instead want to put logos of companies that are backing you up.


Use clear and concise language

When writing the copy for your form, you want to use clear and concise language. This means avoiding jargon and using simple words that everyone will understand. You also want to make sure that the copy is short and to the point. No one wants to read a long paragraph on a website form.

Use one to two word phrases for only the crucial information that you actually need, like, name, email, phone number, etc.

Use positive reinforcement when someone successfully fills out your form

Use positive reinforcement. It can be as simple as "Thank you for signing up!". What this does is it reassures the user that they made the right decision in filling out your form. It also helps to build trust with your brand.

It also reassures users that their personal information is safe with you and that you value their time and effort. So, the next time you create a form, be sure to include a positive reinforcement message to let users know that you appreciate their business.


Ensure the form is mobile-friendly


In today's world, it is absolutely essential that your forms are mobile-friendly. This means that they should be responsive and easy to fill out on a mobile device.

The majority of internet traffic now comes from mobile devices, so if your forms are not optimized for mobile, you are likely losing out on a lot of potential leads.

To make sure it is mobile friendly, use big and easy to click on fields with big and contrasting buttons. Place the form where it is easy to find on the page, and make sure there are no pop-ups or other distractions that might interfere with the user's ability to fill out the form.

Test your website form

The only way to know for sure what works best for your website forms is to test different things. Try different copy, images, videos, and incentives. See what works best for your business and your audience. Then stick with the winner!

You can use tools like Google Analytics to track conversions and see which version of your form is performing better.

Don't be afraid to experiment and try new things. That's the only way you'll find what works best for you and your business.


Conclusion

We hope these tips help you increase the conversion rate of your website forms. If you have any questions or would like help optimizing your forms, feel free to contact us, and we would be happy to assist you. Thanks for reading!


Website form conversion rates FAQ

How do I maximize conversions on my website?

There are a few key things you can do to increase conversions on your website forms, including: using clear and concise language, adding social proof, using positive reinforcement, ensuring the form is mobile-friendly, and testing different versions of your form.

What is the best way to increase conversion rates?

The best way to increase conversion rates will vary depending on your business and audience. However, some general tips include: using clear and concise language, adding social proof, using positive reinforcement, ensuring the form is mobile-friendly, and testing different versions of your form.

What are some common mistakes that decrease conversion rates?

Some common mistakes that can decrease conversion rates include: using complex or jargon-filled language, not providing enough information about the product or service, not using positive reinforcement, making the form too long or complicated, and not testing different versions of the form.

What's the best way to test my website forms?

The best way to test your website forms is to use tools like Google Analytics to track conversions and see which version of your form is performing better. You can also try different copy, images, videos, and incentives to see what works best for your business and your audience.

How do I maximize conversions on my blog posts?

There are a few key things you can do to increase conversions on your blog posts: using clear and concise headlines, adding social proof (testimonials, reviews, etc.), using images and videos, and providing a strong call to action. You can also use tools like Google Analytics to track conversions and see which version of your blog post is performing better.

How can I increase my website's conversion rate?

There are a few key things you can do to increase conversions on your website: using clear and concise language, adding social proof, using positive reinforcement, ensuring the form is mobile-friendly, and testing different versions of your form.