How to Use CTAs Effectively to Increase Engagement and Conversions

June 13, 2022
By:
Szymon Zurek

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In order to create an effective user experience to increase your conversion rates, it is important to include clear and obvious call to actions (CTAs). By using bigger, bolder fonts and brighter colours, you can draw users' attention and make it easier for them to click on the desired action.

Additionally, including multiple CTAs throughout the user journey can give users several opportunities to take action. This helps ensure that even those who may have neglected or missed an earlier CTA have the opportunity to act later in their interaction with your website or app.

Using the tips from this article will allow you to boost your conversion rates by 3% to 20% and get more leads for your business.


Use animations in your CTAs

It's important to choose an animation that will grab attention and encourage users to click. Jiggle animations are often used for CTAs because they are eye-catching and difficult to ignore. Slide in animations can also be effective, particularly if the CTA is placed near the bottom of the page, where users may not scroll down far enough to see it. Hover over interactive elements animations are another option to consider; these can help draw attention to important links or buttons on your page. Ultimately, there is no perfect animation for every CTA; it's important to experiment with different options to see what works best for your particular website or landing page.


Use personalization in your CTAs

Personalization can be a powerful tool to increase conversions, and it's easy to add personalization to your CTAs. You can start by addressing the user in the CTA based on who your target audience is. For example, if you are selling a product for single mums who need help with their kids,  your CTA might say "Hey single mum, sign up and we can help you." This type of personalization can be extremely effective in increasing conversions.


Create a sense of urgency in your CTAs

One way to increase conversions is to create a sense of urgency in your CTAs. This can be done by using words like "now," "today," or "instant." You can also include countdown timers in your CTAs to create a sense of urgency and encourage users to take action before it's too late.


Make your CTAs actionable

Your CTAs should be clear and direct, and they should tell users exactly what they need to do. For example, if you want users to sign up for your email list, your CTA might say "Sign up now to get our latest deals and coupons." This type of CTA is much more effective than a CTA that simply says "Sign up now."


Include a CTA in your email signature

If you're looking for a way to increase conversions, include a CTA in your email signature. This is a great way to promote your website or product, and it's an easy way to get more clicks and conversions.  Simply add a CTA to your signature, and make sure it's visible and easy to click.


Make your CTA buttons big and visible

CTA buttons should be big and visible, so users can easily see them and click on them. Additionally, they should be placed in an obvious spot on the page, so users know where to find them.

By using bigger, bolder fonts and brighter colors, you can draw users' attention and make it easier for them to click on the desired action. Additionally, including multiple CTAs throughout the user journey can give users several opportunities to take action. This helps ensure that even those who may have neglected or missed an earlier CTA have the opportunity to act later in their interaction with your website or app. By using the tips from this article, you can boost your conversion rates by up to 20% and get more leads for your business.


Experiment with different CTA placements

It's important to experiment with different CTA placements to see what works best for your website or landing page. Try placing CTAs in different spots on the page, and see how users respond. You can also try A/B testing to see which CTA placement results in more clicks and conversions.


Monitor your click-through rates

Keep track of your click-through rates so you can see how effective your CTAs are. If you notice that your click-through rates are low, it may be time to make some changes to your CTAs. Try experimenting with different designs, colours, or placements.


Place your CTA buttons above the fold

It's important to place your CTA buttons above the fold, so users don't have to scroll down to find them. This will help increase conversions by making it easier for users to take action.


Use images in your CTAs

Including images in your CTAs can help increase engagement and conversions. Images can be used to grab users' attention and make your CTAs more visually appealing.


Include a CTA in your blog posts

If you want to increase conversions, include a CTA in your blog posts. This is a great way to promote your products or services, and it's an easy way to get more clicks and conversions. Simply add a CTA to the end of your blog post, and make sure it's visible and easy to click.


Make the CTA an unusual shape

One way to make your CTA stand out is to use an unusual shape. Introducing something new and unusual will help grab users' attention as it breaks an expectation pattern.

For example, Tesla's Cybertruck website uses a simple button for their CTA, yet it is unusual as it is hard to code it.


Use Bigger, Bolder Fonts and Bright Colours

Make sure your CTAs are big and visible, so users can easily see them and click on them. Additionally, they should be placed in an obvious spot on the page, so users know where to find them.

With this in mind, make sure that your CTAs are suitable for mobile devices as well. If your CTA is too small, it will be difficult for users to click on it.


Include Multiple CTAs Throughout the User Journey

By including multiple CTAs throughout the user journey, you can give users several opportunities to take action. This helps ensure that even those who may have neglected or missed an earlier CTA have the opportunity to act later in their interaction with your website or app.


Utilize FOMO in Your CTAs

FOMO, or the fear of missing out, is a powerful psychological principle that you can use to increase engagement and conversions. By creating a sense of urgency in your CTAs, you can encourage users to take action before it's too late.


Include a CTA on Your Thank You Page

After a user completes an action, such as signing up for a newsletter or making a purchase, include a CTA on the thank you page. This is a great opportunity to promote other products or services that you offer. And since the user has already taken action, there's a higher likelihood of more people taking more action.


Conclusion

CTAs are an important part of any digital marketing strategy, and by using the tips from this article, you can increase your conversion rates by up to 20%. Experiment with different CTA placements, monitor your click-through rates, and place your CTAs above the fold. Use images in your CTAs, include a CTA in your blog posts, and make the CTA an unusual shape. Additionally, use bigger, bolder fonts and bright colours to make your CTAs more visible. And finally, include multiple CTAs throughout the user journey so users have several opportunities to take action. By following these tips, you can increase engagement and conversions on your website or landing page.